OH MY LANTAAAAAA. Thank you to the lovely jessica yoon for sending me the link to this amazing article!! This article happens to be about the creators of anthro, free people, and urban outfitters breaking into the wedding market. AHHHH. I'm so excited. the wedding brand name is BHLDN, which is a weird name, BUT I'M SO EXCITEDDDD. Jessica, you seriously should become a wedding planner because you knew I would die over this.
This is what the article says:
Brides-to-be rejoice: the creative team from Philadelphia-based Anthropologie, which opened its first store on the Main Line in 1992, is now in the wedding market.
The company that brings you such free-spirited favorites as Urban Outfitters, Anthropologie and Free People is debuting BHLDN, a new wedding brand, launching online February 14th and opening a storefront later this year. Since Urban Outfitters, Inc. is headquartered in the Philadelphia Naval Shipyard, we cross our fingers for a location close to home.
The collection will feature dreamy dresses under BHLDN’s own label, as well as exclusive designs from other brands like Fleur Wood, Tracy Reese and Catherine Deane. BHLDN’s gowns “pay respect to the old, new, borrowed and blue, but each with a wink and a nod.”
BHLDN will also offer unique event dresses, vintage-inspired accessories and, eventually, decorations to complete the perfect day.
We love the momentum in Philadelphia retail and creativity!
(go to: http://www.uwishunu.com/2011/02/philadelphia-based-urban-outfitters-inc-to-debut-bhldn-a-wedding-brand-on-valentines-day/)
AHHHH i cannot WAIT for february 14th so i can look at all of the dresses. HAHA. I'm not even getting married any time soon, but just the fact that one of my favorite companies (who's stationed in philly, which means that it's very possible that the BHLDN store will be here) will be making awesome vintage, but new dresses just blows me away. I love this quote:
“BHLDN’s gowns 'pay respect to the old, new, borrowed and blue, but each with a wink and a nod.'”
thanks jeheki rafikiiiiii.
3 comments:
it's so you. ;)
Yay! So excited for you to get them...best dresses!
sunnie bunnie, i love you <3 i miss you so much because we're always so gay and heppy joley together. i will kill everyone who makes you sad.
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